Privacy Information

Using the demos involves sharing personal information with Yoti. Usually this generates a share receipt for each party that contains the data shared. You will get a receipt in the activity feed in the app, but we automatically delete our copy as soon as it is generated. So we do not store any of your personal information.

For privacy information about the Yoti app and our other products, please see

For all privacy queries, please contact


We use cookies on our website to provide the service, collect anonymous information and for security purposes.

What's a cookie?

It’s an online technology to collect information about you and to store your online preferences. Cookies are small pieces of information sent by a web server to a web browser which allows the server to uniquely identify the browser on each page.

Types of Cookie

Session cookies
These expire when you close your browser and do not remain on your computer.

Persistent cookies
These are stored on your computer until they expire or you delete them from your cache. They are normally used to make sure the site remembers your preferences.

Categories of cookies

Strictly necessary cookies
These cookies are essential for you to move around our website and Dashboard and use their features.

Performance cookies
These cookies collect anonymous information on how people use our website.

Functionality cookies
These cookies remember choices you make, such as your last action, language and search preferences. We can use these to provide you with a better experience based on your preferences. The information from these cookies is anonymous and they cannot track your browsing activity on other websites.

How do I delete cookies?

Go to the help and support area on your internet browser for instructions.

Information on deleting or controlling cookies is also available at

If you delete or disable our cookies you may not be able to access certain areas or features of our site.

Yoti World website cookies

Cookie name Cookie type What we do with it
_ga Performance cookie (Google Analytics and Adwords) Used to show us how users arrive at and interact with our website. It helps highlight areas where we can improve and shows us how successful our marketing campaigns are.
_gat_gtag_[property_id] Performance cookie Used by Google Analytics to prevent attacks on their servers.
_gid Performance cookie Used by Google Analytics to distinguish users from each other.


We collect information about your device and your use of our products using in-house analytics and third-party tools. The information we collect is de-identified and aggregated so we can’t identify you personally. We use it to understand how our products are being used and to improve them.

What are analytics and why do we use them?

Analytics means collecting and analysing information about activity on our website and in our app. None of our analytics provide information about you personally. The statistics we get from this data allow us to understand how people are using our website, and things like what works and what doesn’t, how long it takes to complete critical tasks and where we have users.

All these statistics are essential to understanding how our website is performing and identify where we need to focus our efforts to improve.

Yoti World Website Analytics


These track activity on the website such as when a user completes an activity (for example, accessing a demo). We use this to determine which platform users come to Yoti from, to understand what actions users take once they arrive at Yoti, and so we can attribute business leads back to ad campaigns.

For more information, please see:

Google Adwords:
Outbrain (business landing pages):

Visual Website Optimiser

VWO anonymously tracks where people click on our website allowing Yoti to generate a diagram highlighting the most active areas, as well as count how many times users click on a certain link or button. We use this technology to understand how people use our website and to test different content, so that we can improve the website.

Your choices for analytics

You have some control over analytics information collected through settings available in your website browser and on your phone, as well as Yoti app settings.


You can clear pixels in the same way as cookies by clearing your cache or browsing history and by setting your browser to refuse cookies and pixels.

You can also get more information from the Digital Advertising Alliance and change ad settings using their ‘Your Ad Choices’ tool here:


Both Android and iOS phones have privacy settings to limit the collection of the Advertising ID.